Sweeney Design Remodel
Sweeney Design Remodel is an award-winning residential remodeling firm that has been in business since 1954. In 2024, Sweeney partnered with Focal Flame in order to collaborate with a company that could act as a creative partner deeply involved in the entire production process, from storyboarding to filming and editing. Our team dove into Sweeney’s marketing documents and developed six videos that would each speak to a unique aspect of the Sweeney company.
We have filmed testimonials with a number of stakeholders in the company including staff, clients, and subcontractors. Our creativity, flexibility, and spatial awareness allow us to film in active construction zones while still getting engaging shots and not disturbing the work of Sweeney staff and partners. Our centralized location allows us to quickly get to sites and capture the various stages of construction.
The produced videos blend in seamlessly with Sweeney’s preexisting branding and contribute to the company’s image as a trusted and skilled remodeling firm.
What Sweeney Design Remodel is Saying:
“Our experience working with Focal Flame has been amazing. Our marketing consultant suggested we add professional photojournalism to our marketing plan to further promote and highlight our company. This seemed overwhelming to us from every aspect; scope, management, cost, etc. We met Clint and Alicia and immediately felt comfortable with their process and talent; they got this and they do! Alicia and the team set up the scope, schedule the shoots, and then develop the videos, it's seamless! They are so skilled in getting the true essence, who we are and why we do it! We can focus on our projects, Alicia and the team focus on us! It's lovely to be so well taken care of.”
— Linda Sweeney, Co-Owner
“As a marketing consultant working with design-build firms nationwide, I collaborate with videographers in multiple cities. This past year, my client in Madison, WI, and I had the pleasure of working with Focal Flame, and the experience has been nothing short of outstanding. A key priority for us was seamless remote coordination—developing a strong video strategy, directing content, and capturing b-roll and interviews from out of state—all while minimizing the burden on my client. Alicia and the Focal Flame team made this process incredibly smooth, delivering a final product that exceeded all expectations. Having worked with videographers across the country, this was the first time I felt a team truly nailed the messaging, creating a video that not only aligned with our brand but also evoked an emotional response. If I could hire them for every project outside Wisconsin, I would. Absolutely, 100% recommend Focal Flame!”
— Laurie Shoemake, Owner of iMarc Consulting