Race Day Events

Race Day Events is a nationally-recognized event production, race timing, and equipment rental company based out of Madison. Each season, RDE produces more than 25 year-round events across the Midwest and beyond.

Since 2011, our Focal Flame crew has covered dozens of events for Race Day every year. From 5Ks, triathlons, marathons, and half Ironmans, Focal Flame is there to capture the moment. Even in freezing temperatures, hot days, rainy weather, our team is there year-round.

Our crew regularly provides commercial photo services and video production work in addition to our participant photo coverage. To see our content in action, take a look at Race Day’s website.

What Race Day Events is Saying:

"For over 15 years, Focal Flame Photography has been our go-to for capturing participants most important moments. Their work is consistently best-in-class, delivering stunning, high-quality images that exceed expectations. Their turnaround time is the fastest in the industry, never compromising on detail or artistry. Beyond their incredible talent, they are simply great people—professional, passionate, and a joy to work with.”

Ryan Griessmeyer, President